Curaçao meets an impressive challenge.
- A challenge to substantial growth in the highly competitive tourism market.
- To compete with the other isles in the Caribbean, as well as locations in the other fast growing markets, like Thailand.
- To keep in line with the world wide long distance travelling growth, to prevent decrease.
- Above average growth in the Northern American market.
In a two hour workshop we will discuss the important role of the visitors in this marketing issue and how to increase their impact on new customer sales. Both the Stay Over and the Cruise guests.
- How do we keep Curaçao on top of mind when the visitor is back home.
- Peer creation as a controlled promotional marketing instrument.
- Direct contact with the market with the internet (the ICATT case)
- How to survive in an ocean full of sharks(the F1 case).
- How do we create a lasting experience with our staff, operational management, suppliers and how can they contribute( the Mitland approach).
- Managing a chain of Curaçao experiences.
- Competitive strength and the power of CHATA and get in the driver seat.
Willem Kralendonk is an experienced trainer and coach of commercial and service staff in highly competitive markets. Worked in Europe, USA and Curaçao. Is focussed on the positive and structural effect of training, personal development and motivation on sales revenue.