Archive for the ‘General’ Category

Hilton enhances online marketing strategy

Thursday, March 22nd, 2007

Source: Hotelmarketing.com

Hilton Hotels relaunched two of the brand’s online channels – HiltonJourneys.com and HiltonToHome.com. I
in addition, the brand recently completed the translation of its Hilton.com booking portal into Spanish, and is in the process of completing a French version of the site. Hilton Hotels announced today the re-launch of two of the brand’s online channels – HiltonJourneys.com and HiltonToHome.com.

In addition to the two refreshed sites, the brand recently completed the translation of its Hilton.com booking portal into Spanish, and is in the process of completing a French version of the site. “The explosive and global growth of the Hilton brand has led us to rethink the way we use the internet to connect with our guests,” said Jeff Diskin, senior vice president, brand marketing and management – Hilton Hotels. “With these refreshed sites we have three unique touch points that allow our guests to connect with Hilton in ways that are most relevant to them.” (more…)